Epicureanism is a philosophy born of the Greek Epicurus (341-270 B.C.). Epicureans believe in materialism and hedonism to solve problems. According to Epicurus, no pain existed outside of bodily discomfort. Consequently, the absence of physical pain was equated with pure happiness. He also advocated good heartedness and a virtuous lifestyle. Today, people associate Epicureanism with a love of good food and drink. A true study of the philosophy is still important today, however, because Epicurus preached materialism in a compelling way.